Focos Display Products
|Client||Focos Display Products|
|My Role||Website Design / Logo Design / Communications Design / Social Media Marketing / SEO / eCommerce / Blog Management|
|The Brief||Focos Display Products is an online industrial equipment store based in Richmond BC and operational since 2008. When I joined them, they had a basic ecommerce solution on Volusion. They also had no social media presence, no online advertising and no marketing and communication materials besides business cards.|
|What I did||• I was tasked with the conceptualization, development and implementation of the new company website. I redesigned the e-commerce website (Focos Displays) using Wordpress showcasing the various products offered. I focused on using a minimalist design with an emphasis on concise and optimal content while maintaining an interactive element for older customers. Other pages included an about page, contact page and other related content.
• For marketing literature, I designed multiple brochures outlining the various products available for sale. Other initiatives included designing comprehensive product manuals, spec sheets, shipping labels, promotional stickers, retail packaging materials, discount coupons, promotional materials for trade shows and alternate business cards through the use of Adobe Illustrator, Photoshop and Microsoft Office.
• For the social media side, I created accounts on Facebook and Twitter which are updated regularly. I also assisted in writing relevant content and automating company newsletters using MailChimp.
• For online advertising, I set up a Google Adwords and Analytics account. Using these accounts, I managed to strategically improve the search engine rankings. I focused on a dual strategy of using paid keywords as well as optimized the content on the company website to boost the organic search results. Since the store was catering to customers across Canada and USA, I focused on creating content that would be more familiar across the board.
• I set up and managed an eBay store (Focos Display Products) overseeing the daily operations including but not limited to sales, shipping, customer service, and inventory management.