Quality Awning & Signs

ClientQuality Awning & Signs
My RoleWebsite Design / Logo Design / Branding / Communications Design / Social Media Marketing / SEO / Wordpress
The BriefQuality Awning & Signs is a full service sign company based in Richmond BC and operational since 1995. When I joined them, they had a single page website that had not been updated since 2004. They also had no social media presence, no online advertising and no marketing and communication materials besides business cards.
What I did• I was tasked with the conceptualization, development and implementation of the company website. I redesigned the company website (Quality Awning & Signs) using Wordpress and organized it into multiple pages showcasing the various services and past projects done by the company. I composed SEO-friendly content as well as created interactive graphics to educate past and potential clients.
• For the social media side, I created accounts on Facebook, Twitter, Instagram, Hootsuite and Linkedin which were updated regularly with information and pictures of the various projects we undertook. I also assisted in writing relevant content and automating company newsletters using MailChimp.
• For online advertising, I set up a Google Adwords and Analytics account and performed A/B split testing using VWO. Using these accounts, I managed to comprehensively improve the search engine rankings within the local Vancouver area. I focused on a dual strategy of using paid keywords as well as optimized the content on the company website to boost the organic search results.
• For marketing literature, I designed a brochure outlining the company's experience along with pictures of projects from well-known clients to maximize exposure. Other initiatives included creating promotional materials such as manuals, data sheets, calendars, flyers and other communication materials through the use of Adobe Illustrator, Photoshop and Microsoft Office.